Wednesday, September 30, 2015

Ways of Snatching Up Gigs With A Busy Life!

Most of the DJ's out there are like me, many have day jobs, extremely busy lives, but want to get themselves out there in the night scene and show our stuff to the crowds, right?
So here is my dilemma , I researched and reached out to allot of clubs/bars/lounges and to be honest, its really not for me... why? Well...
Yes, its great for street exposure, but for me, its something different, beyond the money or certain exposure/crowds.

So how do I get Gig's?  I don't have a promoter that does all the leg work to build my reputation.  I hear way too many horror stories when using promoters...  eek!

Self promotion is a ton of work, but this is the path I chose and I would like to share it with you.

Social Media (Facebook/Twitter/Instagram..more) ITS FREE advertising!! I love using these means of networking, building relationships, interaction with your friends, and more.

Reverbnation Music Website for Artists.  This is, in my opinion the all round site for anything music related!  Have a look at mine. 
I actually use this as my official website, it gives the client/fans the ability to read my blogs, listen/download/purchase/share my music/mixes, view photos/video, events calendar, create a fan base and a ton more.  It even has a GIG finder! based on your postal code, any venue that registers with Reverbnation site will display the events that require a DJ. So cool!

Linkedin. Create a DJ profile, with all your current experience, past events, connect with other DJ's. What I do differently, is I will connect with event planners, whether its wedding, corporate or personal.  They are are always looking for DJ's or to connect with, for references. 
Join other DJ groups, preferably the ones that require permission to join.  Those groups seem to be more mature when posting content.
Reach out, and post updates about yourself, upcoming events you may have, even new music you created.  Send them links to your website, soundcloud, where ever.  
Link your updates to Twitter, over communicate but not overwhelm your followers.

Throw A Party! Sure!!! find your favorite bar, and ask the bar owner/manager if you can DJ a Saturday night or whatever night you choose. Preferably a bar that never had live entertainment.  It peaks their interest.
Keep it small, you don't want the manager to think your going to make a night club out of his bar.
Trust me, if the guests find out there is a DJ that night..  It will increase the capacity pretty quick.
In my case, the crowd that follows me and who enjoys my style of spinning/mixing music are the mature 30+ yrs old.  Now, I am not saying if your in the 20's you are not mature... hehehe I will stop there. :)
How to charge the bar your fee to throw a party in their establishment.  Here are a couple of ideas:
    • Set a price for your services that you normally charge for small gigs. See what they say.  Worse case, if you are renting a sound system, ask them to cover the costs of the rental.  If the party is a hit, then you can re-negotiate...
    • Make a certain percentage off the alcohol sold.  Trust me, if you bring in the people they will drink... you can make this work.  The bar can create this type commission from their computer system.  
This type aggressive planning can work for getting NEW potential gigs from your guests/other patrons in the bar.  You really need to work it..   Walk around the bar, meet and greet your friends, and introduce yourself as the DJ and "thanking them for coming, and hope you will have a great time!"
If this type of "gig gettin" at the bar works for you, then you should really consider throwing more but...  not every weekend, not every month, try every 3 months...  This gets the crowd wanting more... hungry for a good party.  It works for me.... 
What happens if its every weekend?  It will fizzle away really quick and the bar owner/manager will end your fun.

Business Cards.  It is super crucial to have.  If you're asked for a card and you're forced to admit you haven't got one on you, it looks kinda lame!  I know everyone just uses their phones these days, but nothing beats physically putting a card in someones hand, particularly if it stands out, creates and sparks a conversation.  It also makes you look professional and organized.

Emails.  Keep a clean emailer list of contacts.  Create a monthly emailer to send to your fans. Upload great photos of events, calendar, social media links, basically nothing too big, just quick and easy. Ask them if you are looking for a DJ for their next party, corporate Christmas party, whatever it may be.  Most people love hearing what's going on in a DJ life.
You can use mailchimp for mass emailers, its a free web based program.  I use it for my mailers.

OK, i'm sure there are allot of other ways, but these simple means are pretty effective and has helped me gain new business, but most of all, client retention.  When they call you back, you must be doing something right!

..::  DJDave ::..

Monday, September 28, 2015

How Am I Branding My Radio Station. Is This The Right Way?

Building an online radio station is one thing, but we (I) need a plan and finding ways of branding an online radio station. Thats the difficult part in all this.

I find ways to promote and brand my radio station but it should be all about the WE to be honest.

Without any money how do we get this radio station branded in lets the community or even globally?
Some ways for us to accomplish this would be:
  1. Interviews on the show
  2. Contests and Giveaways
  3. Paid Advertisements
For our station, since we are commercial free (for the moment) concentrating on #3 would be the best help to keep this station going.  We constantly say to ourselves in  meetings, "how can we attract quality advertisers and sponsors if we don't have our brand sorted?"

Its all about the branding!  We talk about, what are our core brand values? What do we want to achieve? Our brand technique is what needs to sell to potential fans, other DJ's and artists.

So our basic approach in succeeding in having a growing, popular online radio station is to make sure the music is top notch and flows with our structure/theme.
Also to be interactive with our fans and sponsors.  Use social media to broadcast to our fans, introduce our sponsors, make everyone feel like they are all part of OUR station.

One thing I will say, is that there are a lot of useful information and resources to help us move forward, but we will always be forever learning!

Welcome AnythingGoesRadio!

Blogger Of A DJ

Thursday, September 24, 2015

An Online Radio Station That Makes A Difference For Artists!

Growing up, and all I can think about is Music.  Still am to this day!

Being a DJ, I get to listen and play tracks from other artists and producers and they are really a lot of great artists out there.

I am not Sony(tm) records or top labels, never wanted to be, but I was interested in finding a way to bring their talent to the airways.

And now I have......

Welcome... #NewMusicFriday on AnythingGoesRadio.  Every Friday from 9am to 5pm, the station plays new releases of tracks, sets from artists all around the world!

Every day, new music is filling my inbox, and busy reviewing them.  Its exciting to say the least because I get to work with many of them for remixes, etc...

Don't Miss Out!  Tune in every Friday's from 9am to 5pm EST and let everyone know!!

Till next time!

Canada's House Music Station NOW ONLINE!

"Anything Goes Radio" is our NEW online radio station that streams and screams House Music 24/7.

Created by DJDave (founder of Anything Goes Radio) who's passion for music has escalated over the years and wanted to bring the passion to you all.

 Anytime, Anywhere. 

Our team brings to you the latest in Soulful and Deep House, ChillOut, Nudisco house music. We feature DJ's and Artists around the world spreading the love of music. Spinning Live to Air Sets from yours truly or our resident DJ's, you can stream anywhere and listen to amazing music. 

Whether your entertaining family/friends, night on the town, or just lounging around, nothing beats the music from Anything Goes Radio.