Monday, September 28, 2015

How Am I Branding My Radio Station. Is This The Right Way?

Building an online radio station is one thing, but we (I) need a plan and finding ways of branding an online radio station. Thats the difficult part in all this.

I find ways to promote and brand my radio station but it should be all about the WE to be honest.

Without any money how do we get this radio station branded in lets the community or even globally?
Some ways for us to accomplish this would be:
  1. Interviews on the show
  2. Contests and Giveaways
  3. Paid Advertisements
For our station, since we are commercial free (for the moment) concentrating on #3 would be the best help to keep this station going.  We constantly say to ourselves in  meetings, "how can we attract quality advertisers and sponsors if we don't have our brand sorted?"

Its all about the branding!  We talk about, what are our core brand values? What do we want to achieve? Our brand technique is what needs to sell to potential fans, other DJ's and artists.

So our basic approach in succeeding in having a growing, popular online radio station is to make sure the music is top notch and flows with our structure/theme.
Also to be interactive with our fans and sponsors.  Use social media to broadcast to our fans, introduce our sponsors, make everyone feel like they are all part of OUR station.

One thing I will say, is that there are a lot of useful information and resources to help us move forward, but we will always be forever learning!

Welcome AnythingGoesRadio!

Blogger Of A DJ

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